Love is the essential element of our message and the foundation upon which our belief system is based. It begins with love of self. Then, it incorporates love of others. Finally, it extends to encompass love of life and every living thing.

In order to love our neighbors as ourselves, we must first love ourselves. If we do not love ourselves, we are not capable of loving anyone else. If we do not love ourselves, we cannot feel worthy of the love of others and are therefore incapable of receiving love from others.

Love of self means knowledge and awareness of self, respect of self, and appreciation of self. This understanding of and love of self is manifested through our pursuit and maintenance of mental, physical, emotional, and spiritual fitness.

Mental fitness is achieved through reading, observation, study, and discourse.

Physical fitness comes through exercising the body, in work and in play. We endorse the practice of walking, running, swimming, boxing, wrestling, judo, Jiu Jitsu, capoeira, karate, Kung fu, Krav Magaa, and all sports to achieve and maintain that physical fitness.

Emotional fitness is a product of us loving ourselves, those close to us, strangers we meet, and life itself, whether that life is found in plants, animals, fish, birds, insects, or anything else that lives.

Spiritual fitness can only come through the consciousness raising inward journey of reflection. We must reflect on who we are, where we are, and why we are here. Then, we must reflect what we have discovered to all who would see. Some of us choose to reflect this through the visual and performing arts. Some of us do this through motivational speaking, guidance, and counseling. Others, do it through their practice of trades and the professions. Whatever we do, we do it better if we love what we do and we do what we love.